![]() ![]() ![]() But Adobe has a leg up thanks to its sheer scale and existing presence in enterprise tech stacks. Using the tools in tandem, brands can build more efficient content creation processes and feed marketers’ ever-growing demands for personalized content.įrom a marketing resource management (MRM) perspective, Adobe’s entering a crowded field of MRM vendors that couple content production workflows with a DAM. Together, Adobe and Workfront can spin a tale of coupling a Forrester Wave™ Leader digital asset manager (DAM ) and a work management tool that can handle all the planning and collaboration aspects of content production workflows. Adobe announced yesterday it’s shelling out $1.5 billion to acquire work management tool Workfront, cementing a longstanding partnership between the two companies. ![]()
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